Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers are taking a closer look at our truly human touch-points to differentiate in the unique year that 2023 is shaping up to be. While savvy B2B marketers are sparingly using the power of AI to do more with less, some less sophisticated strategies have turned solely to AI-generated content, making differentiation between human and AI service more important than ever

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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

Tags: b2b marketing, humanize b2b, humanize content

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